Case History #5

One of the world’s leading telecommunications player announces a redundancy plan for 10,000 people worldwide. As part of this plan, with significant repercussions in Italy where the Group has one of its main plants, trade unions and PO hold a very critical position towards the Government. Despite this critical situation, the group decides to invest in Italy, inaugurating a new Italian R&D branch.

True suggests and personally manages the visit of the Italian Prime Minister to the new company headquarters in Vimercate (MI) with a complex road map made up of strategic briefs, key messages, involvement of the major Italian Media, economic commentators, Media broadcasts, newswires, magazines etc…

In the end True managed an event with more than 100 journalists with a very high media coverage, planning the strategy, organization and agenda of the day and creating a unique and memorable opportunity.