Case History #6
The objective of the first European private company in the production of beef was to inaugurate one of the largest and most modern logistic distribution platforms in Russia for the marketing and distribution of food products, and a plant for the production of hamburgers, equipped with of the most advanced technologies. True organised a media tour of all main Italian economic journalists and at the same time an interview on the front page of The Moscow Times with the company’s Founder and President, Luigi Cremonini. In addition to the Italian and Russian press, True organized the tour of the Russian Minister of Agriculture and 40 Russian journalists. The media coverage of the event was total, including international press agencies, newspapers and magazines, radio and television, foreign correspondents, commentators and influencers..