Case History #2

We have worked on the image of one of the most known Heads of Government worldwide, with the aim of smoothing out the reputational criticalities in Italy, through an accreditation work with Editors in Chief and top Opinion Leaders of the main national newspapers, as well as with members of the Italian government. The Media objective was to generate large monographic interviews of the Head of State and his main Ministers (questions and answers), Open Editorials published on dailies’ front page, leader articles, participation of Italian Media Tier1 in world-level briefs alongside the major international media. The personal image of the Head of Government, like that of his main Ministers, was proposed in Italy, in coordination with the major communication companies of the G8 countries, with a view to progress, innovation and economic development.