Case History #1

Enhance the reputation and authority of one of the main players in the agri-food sector in Italy in a period of dramatic change of scenery, pandemic, inflation, ecological transition and protection of individual players in the supply chain. With attention to building a strong relationship of trust with consumers who are increasingly aware and attentive to sustainability. A BTB and BTC communication strategy that mainly focused on the leverage of corporate values which generated an almost total level of press coverage, with leader articles, monographic interviews with the President, interventions leveraging on personal and corporate reputation on all the main economic, general and Life Style national and international media.