{"id":6121,"date":"2022-01-17T15:56:17","date_gmt":"2022-01-17T14:56:17","guid":{"rendered":"https:\/\/www.true-rp.it\/?p=6121"},"modified":"2022-02-04T11:47:11","modified_gmt":"2022-02-04T10:47:11","slug":"lettera-aperta-a-un-ceo-immaginario","status":"publish","type":"post","link":"https:\/\/www.true-rp.it\/en\/lettera-aperta-a-un-ceo-immaginario\/","title":{"rendered":"Open letter to an imaginary CEO"},"content":{"rendered":"

Imagination in power. Or the power of imagination <\/strong><\/p>\n

 <\/p>\n

Imagine that companies are no longer simply manufacturers of products, of infrastructures, creaking generators of things, but have a soul. That they have a heart populated by dreams, visions, hopes and values.<\/p>\n

That they no longer belong to the world of appearance, but to the world of being.<\/p>\n

 <\/p>\n

Imagine that this is your company.<\/p>\n

 <\/p>\n

How would you like the company to be described in the newspapers, on the web or in the social media?<\/p>\n

 <\/p>\n

Like an economic entity that talks exclusively, and in a self-referential manner, about its successes, its acquisitions, its ranking in the market?<\/p>\n

Or like an authoritative entity, \u201cof substance\u201d, profound that, like a person, debates on topics of value. On \u201cnoble\u201d issues which regard the future, the country, companies, society and individuals?<\/p>\n

 <\/p>\n

Well, this is the company we want to communicate, in a historical context in which consumers \u2013 increasingly aware, careful and sensitive – and Public Opinion are no longer attracted by the traditional approaches of marketing, of advertising and communications. Instead their trust is drawn towards an economic entity, a CEO, an institutional entity or an Association that holds high the banner of VALUES and of CONTENT.<\/p>\n

 <\/p>\n

Imagine that you, as the Manager that guides your company or owns the company, make yourself an ambassador of values which are \u201cnoble\u201d and have a strong social impact, such as nutrition, health, respect of gender diversity or ethnic groups. However, without mentioning your company. Think how your audience would appreciate your content!<\/p>\n

You would become a reference for your audience in which to place their trust.<\/p>\n

 <\/p>\n

Well, in our opinion communications, the on\/off-line relations with the Media and with the web, are to be thought of in this way.<\/p>\n

 <\/p>\n

Can you imagine just how wonderful that would be?<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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