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STRATEGIC COMMUNICATION

As former in-house communication managers, we have gained invaluable experience working side-by-side with many renowned entrepreneurs over the past 25 years, generating successful stories both in Italy and abroad. Our strategic vision, deriving from extensive experience in supporting every kind of industrial process, allows us to identify very clearly  the path that a company and its management, with its own language and culture, must follow. We are used to presenting expectations and forecasting results to our customers. Taking care of the whole process: from scenario analysis, media relations, digital PR, ADV, internal communications to stakeholders’ engagement.

MEDIA AFFAIRS

We enable CEOs and top managers be recognised by the leading Italian media (Editors-in-Chief, Deputy Editors-in-Chief and Business Editors etc…), as a trustworthy source, creating immediate and bespoken one-to-ones .We stimulate Media interest toward the customer, creating real opportunities for media exposure.

LONDON/WW MEDIA AFFAIRS

We have access to the shrines of international Anglo-Saxon journalism, based mainly in London, with the organisation of direct meetings with leading journalists and opinion makers. True Relazioni Pubbliche is in fact the only Italian partner of Portland PR, one of the most prestigious corporate communications companies in the UK.

CRISIS MANAGEMENT

We activate an on/off line real-time strategy and a dedicated team to safeguard the  reputation and  management of  Italian companies and foreign multinationals in cases of downsizing and reorganization processes, legal proceedings, financial crashes, accidents, etc. 

FINANCIAL COMMUNICATION

We manage financial communication with a highly specialized approach as far as corporate finance transactions are concerned (IPOs, takeover bids, capital increases, issuance of securities, M & A). We help organisations, banks, listed/unlisted companies etc… to build trust in the principle of maximum transparency. We find specific and ad-hoc stories that allow our customers to talk to the Media, Capital Markets, Governments, regulators and internal stakeholders. 

CONSENSUS BUILDING AND PUBLIC ADMINISTRATIONS

We engage third parties, opinion leaders/makers, stakeholders, external spokespersons, politicians, local, professional and trade associations.

DIGITAL STRATEGY

We approach the digital/social world through sophisticated marketing and PR plans, in partnership with vanGoGh (www. vangogh-creative.it), the leading multi-channel interactive agency and top award winner in Italy.

INTERNAL COMMUNICATION

We  help companies to create a consistent and abiding internal communication process, a true dialogue with all internal stakeholders with the aim of  strenghtening employee morale and nurturing a sense of belonging. We use the most sophisticated and creative techniques as well as on/off line tools, emotional events etc.

INTELLIGENCE AND LOBBYING

We find out first-hand information, implementing political & networking strategies for our Clients in order to prompt and guide a fully transparent legislative process in Italy and Brussels. These activities are undertaken by Cui Prodest (http://www.cuiprodestonline.it), a partner company with headquarters in Rome, who boasts a very significant track record of legislation drafted for the benefit of customers and approved by the Government and Parliament.

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